When you are selling a product, you spend quality time on marketing but still do not find the consumers you’re looking for or you directly assume that nobody’s interested in your product. NO, marketing is all about the skill in you, to sell whatever it is for a paying client. So to get a better understanding of selling let’s take a look at the top 5 reasons your products don’t sell.
“It’s time to change the pattern of your marketing”, and look at the top 5 reasons.
- Poor pricing strategy
- More attention to features rather than value
- Lack of Consistency
- Lack of reviews and poor customer service
- The product is not timely
Poor pricing strategy
One of the top reasons your products don’t sell is pricing. When your consumer is in the mood to purchase something they need, the first thing they check out is the price that you have laid on the product.
You must keep in mind that people around us are always comparing everything, and their minds are attracted to the product that is well within their budget. If your pricing is too high and the utility of the product is low the chances of them moving towards a different product are high. Similarly, a product that is priced too low will also cause a sense of doubt in the consumer. They will question if the product is low in quality or not. The price tag you put on your product will ultimately affect the perception of the consumer as well.
Hence conducting thorough market research on pricing is crucial well as trying to sell a product or service. Arriving at a fair value where both the business and the consumers will be able to benefit is the best course of action. later on, different pricing strategies can be implemented depending on the scenario.
More attention to features rather than value
Pouring all your words on the features of your product will never lead you to a sale because people come to buy products that they need. Since you already have a portion of consumers who need the product the success rate of seeing a sale through is high if you can explain the value the product delivers rather than the features it has. Of course, the features should be mentioned too but higher attention must be given to value. For an example, if you’re selling a women’s shirt, don’t pile it up with features like:
• Trendy •New style •New designs or collections etc.
(it’s ok to have some words to attract your customers but don’t fill your description with these) Rather than that try describing:
•Comfortable to wear •Available in plus sizes •100% cotton •Soothing
These words make your customers think about whether it’s worth buying or not. Choosing the right words is crucial as it affects the perception of the product. It’s important to tap into the emotional factor of people as they are more inclined to make emotional purchases than rational purchases.
Lack of Consistency
In terms of reasons your products don’t sell lack of consistency in terms of Marketing plays a major role. Social media work according to an algorithm. The more you talk about your product the more people you attract. “A person’s eye must catch your product at least 9 times for them to make a purchase”. This is a scientifically proven statement that means, a person who is repeatedly exposed to the product is more inclined to make a purchase.
These can be seen mostly in FMCG products. Just listing your product for once and waiting for the sales to happen is not an ideal strategy. The world is full of competitors & you’ve heard it right “It’s a small world after all”. You have to keep posting consistently without fail while testing different strategies and trying to stay ahead of the algorithm so that you can push your listings to the top.
Lack of reviews and poor customer service
A consumer is more likely to listen to another consumer. Hence reviews play a very crucial role in building up customer credibility. One of the reasons your products don’t sell could be the lack of reviews. The star ratings or the written reviews are one of the first things a consumer goes through before making a purchase. This is mostly applied when a consumer’s purchase is based online. They are impelled to pay for the goods in the absence of confronting. In such circumstances, consumers intend to always have a look at reviews & ratings for safe and quality shopping. Hence if you want to sell more of your products you should have a healthy amount of positive reviews.
The product is not timely
Let me come to this point with an example, if you are selling a hoodie in the summer you will defiantly get little to no sales, on the other hand, beach shorts will do wonders during the summer. Likewise, there are seasonal products in the market. It’s crucial that you either select a product that is not seasonal or time it right so that you are selling those products at the right time and you will definitely be able to generate sales. as they say, it’s all about being at the “right place at the right time”.
Author’s summary
So here you have it. 5 reasons why your products are not moving in the market and what you can do about it? With my experience, I’ve got to tell you that Being a marketer doesn’t mean that you stock some product, list it on Amazon, eBay, etc, and wait for a sale. You have to put forward a lot of effort and try different patterns like changing your listings or your products. Look out for what’s trending in the market today? What are your consumer’s wants and needs? What keeps them from purchasing your products? And many more etc.
As I told you there’s a lot of competition out there, your products are not the only things available in the market, instead, your competitors up their game with better offerings, newer products, better customer service, etc which will result in your products not selling. It’s not an easy road but by following up on these steps and following the basic principles of marketing you may as well buckle up and get ready for a wave of sales.
Thank you for making it to the end, this article was written by an enthusiastic guest author of The Cash Foundy- Hafza, If you loved this article check out her personal blog. Below are some recommendations where it would help you improve yourselves further in terms of selling and starting your journey.
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